This was a pivotal moment not only for the company but also for the entire online betting industry. In 2001, just a year after its inception, Bet365 went live with its sports betting website.
To turn this dream into reality, she invested her own savings, borrowing additional funds to set up the infrastructure needed to operate an online betting platform. She envisioned a platform that would provide a comprehensive online gambling experience, including sports betting, casino games, poker, and more. The year was 2000, and Denise Coates, a visionary businesswoman with a background in the betting industry, decided to take a gamble of her own by launching Bet365. Bet365 Casino is a household name in the world of online gambling, but its journey began in a small trailer in Stoke-on-Trent, England.
